Everybody has to protect their own interests. Sometimes people are very open about it, and will run all over you to do so. But maybe more vicious is the other type of person, the ones who have a hidden agenda.
People will look for the best way to achieve their objectives, and if that takes smoke and mirrors, so be it. Of course, you could be very evil about it, purposely misleading others to get what you want. Or you could just be all like "I don't voluntueer information, if there's no need to".
You'd have to accept that people have an agenda, and not be surprised by it. The key is to adapt to such a situation, or to have such a strong negotiation position, that it doesn't matter. Either way you have to be very zen.
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