How I Want You To Communicate... As A Pro

• Treat your audience with respect. Don't be condescending, but don't be an ass kisser either. Whether it's your boss, or the local cleaning help, you communicate the same way. The only exemption is the Queen.
• Balance selling your message versus being economical with your (and their) time. Your message is more clear if it is built up in the reader's/listener's head step-by-step, but often people do not have the time to go through a whole study, background and reference.
• Be aware that what you say, imply, seem to imply affects people's emotions and (re)actions. Stick to the facts. If something cannot be empirically proven, referred back to, or validated, it is NOT a fact.
• You can discuss your own feelings and opinions, but you cannot and must not project that on others without good strong arguments. If you can't, don't.
• People will catch up with a lie, and then wait for the opportune moment to kick your ass with it. Own up.