Selling

From the wikipedia: "In professional wrestling, the sell is the element of making the action (the wrestling move) appear to be at least somewhat realistic to the crowd."

Now when we try to sell products to our customers, we pretty much do the same. We make whatever we propose somewhat realistic and attractive to the customer.

There's also something called no-selling, and overselling. In our case, it would mean we either treat the customer like shit, or we offer something that is over-the-top, out-of-our-league, out-of-our-mind.

Now ideally we would be selling, but more often than not, we do the oversell. If the market allows, we would no-sell. Why do either? It's hard to find the right mark. And only the boys and girls who can effectively sell, are the ones who can keep the attention of the crowd (and thus sell tickets).