I think they should just put copyrights on the stockmarket. Music, movies, books, content in general should just get traded just like stocks, commodities and derivatives. Let the marketplace sort out which content should get sold where and for which price. There would be all kinds of different prizes for selling content once, for multiple viewings, unscheduled viewings, future releases, reboots, as part of compilations, on new devices, all fit to purpose.
Sure it would be more of a hassle than going to itunes or the recordstore, but no more than the stockmarket already is right now.
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