Impressive characters and commanding institutions have the ability to attract huge followings. Sometimes joining up requires very little effort, but there are instances where people have to give up something to be able to join. It might be a matter of principles, or a matter of cash, or something even more serious.
People simply have to join groups, follow leaders, belong. People need a sense of connection to other people, or else the loneliness would make them crazy. People need direction and stability to get themselves forward. Finally people need to feel safe, and there's definitely safety in numbers when you're part of the same group.
The danger in this is that one's responsibilities are diminished opposed to the purpose in the group. For fear of getting kicked out of the group or punishment, people may be dismissive regarding obvious weaknesses in the group. The very reason for the group to exist, is also its biggest threat: the inherent unwillingness to change and adapt to survive. Groups tend to reduce individualism to the point where it breeds only yes-men, followers and zealots.
The notion of people having original ideas, being unique characters and being a role-model is thrown out of the window in groups. That kind of defeats the purpose of building groups.
What's the main thing I want to say... groups are very much a part of our society. We don't survive without them. But we should be so strong that we know to own up for what we believe in, even if it is opposed to the group. We should take responsibility for our own actions, not hide behind group processes. Yes-men don't deserve any accolades.
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